Your clip of a rat schlepping a quesadilla has the power to out-hype a summer blockbuster. Do it right.
Go Horizontal: YouTube, Facebook, and Vimeo display videos in widescreen format, so get with the program. A simple rotation of your phone to horizontal allows you to fill 100 percent of a web player. It's also the same shape as a TV screen, so when your viral video makes the news, it won't look like amateur hour. Read more
Photo: ©James Day (in Wired Magazine online)